How to Build a Reliable Team: The Role of an OBM in Business Growth
Scaling your business is exciting—but let’s be honest, it’s also overwhelming. The more you grow, the more moving parts you have to juggle: managing a team, tracking deadlines, and keeping operations running like a well-oiled machine. That’s where an Online Business Manager (OBM) comes in.
An OBM does more than just organize your to-do list—they are the strategic partner who can help you build a reliable team, create sustainable systems, and give you the freedom to focus on scaling your business. In this blog post, I’ll break down how an OBM can transform your operations, why your OBM having a team of Virtual Assistants (VAs) at their fingertips is a game-changer, and how to take your next steps toward reclaiming your time.
What Is an OBM, and Why Do You Need One?
Think of an OBM as the COO of your online business. Their job is to:
Manage your team: From assigning tasks to ensuring deadlines are met, an OBM keeps everyone on the same page.
Create reliable systems: They implement streamlined workflows so your operations can run smoothly—even when you’re not directly involved. This can be through automation or just creating the processes and documenting them.
Track KPIs and project milestones: With an OBM, you have someone who understands your goals and tracks progress toward them. OBMs will give you monthly or quarterly updates on your KPIs and update you frequently on project statuses.
For service-based online business owners who are ready to scale, an OBM provides the structure and clarity that makes sustainable growth possible.
How an OBM Helps You Delegate and Focus on Strategic Growth
As a service-based online business owner, your time is your most valuable resource. Every minute you spend managing day-to-day tasks is a minute you’re not focusing on big-picture growth.
Here’s how an OBM changes the game:
Delegation becomes effortless: Your OBM acts as a liaison between you and your team. They know exactly who to assign tasks to, how to monitor progress, and when to step in to resolve issues. They take care of everything so you can focus on your zone of genius.
You can stay in your zone of genius: Whether that’s strategy, sales, or serving clients, an OBM clears your plate so you can concentrate on the work that lights you up. You take care of what you’re good at, your OBM will take care of the rest.
Efficiency skyrockets: With streamlined systems in place, you’ll notice fewer bottlenecks, better communication, and more consistent results. Plus, your OBM will be constantly looking for ways to tweak or improve your systems to keep your business running like a well-oiled machine.
The Power of an OBM With a Team of VAs
Now, imagine this: Your OBM not only manages your current team but also brings their own network of trained Virtual Assistants (VAs). Suddenly, you don’t just have one person helping you stay organized—you’ve got an entire team ready to handle everything from administrative tasks to client communication.
Here’s why this setup is invaluable:
Immediate scalability: As your business grows, so can your team—without the headache of recruiting and training. You can sit back and trust your OBM to take care of the backend while you manage what you do best.
Specialized expertise: VAs can handle specific tasks like social media management, customer support, or email marketing, freeing up even more of your time. Plus, your OBM already has access to the VAs, so you don’t have to worry about finding the VAs, vetting them, or figuring out what they are good at.
Seamless collaboration: Since your OBM already knows the VAs, the onboarding process is smooth, and communication is effortless. There’s nothing more for you to do. How much more perfect could it be?
Want to see just how much time you could get back? Download our free guide, 100+ Ways to Get Back More Time as a Service-Based Business Owner, and start delegating today!
How to Know If It’s Time to Hire an OBM
You’re ready for an OBM if:
You’re juggling more tasks than you can keep track of.
Your business has hit a growth plateau because you’re stuck in the weeds.
You want to step into your CEO role and focus on scaling, not micromanaging.
You feel like your systems are all over the place (or non-existent).
Hiring an OBM is an investment in your business growth—and your sanity. With their help, you’ll finally have the time and bandwidth to chase those big, bold goals.
Ready to Build Your Dream Team?
Building a reliable team and scalable systems doesn’t have to be a solo mission. An OBM can help you create the foundation your business needs to grow while giving you back the time and energy to lead with intention.
Want to learn more? Book a free discovery call today, and let’s talk about how an OBM (and their powerhouse team of VAs) can take your business to the next level.
Or, if you’re ready to start delegating ASAP, grab our free guide, 100+ Ways to Get Back More Time as a Service-Based Business Owner. It’s packed with actionable tips to help you reclaim your schedule and focus on what matters most.
Your business deserves to grow—and you deserve to breathe. Let’s make it happen!
